3 Important Modules of Training Program of a Pharmaceutical Marketing
The total training program is divided into three modules as:
1. Regional Training Program One:
It is a seven days training program covers mainly overall companies policies, brief introduction about product, medical aspects as anatomy and physiology.
2. Regional Training Program Two:
The second training program is also of fifteen days include details related to therapeutic- class, product information and developing new selling skills.
3. Central Training Program:
This is the last training program of 21 days involves providing extensive knowledge about anatomy, physiology, pharmacology, etc. so as to face the coming challenges in the market place.
The field induction program carries full 15 days field training under the supervision of the superior and makes him perfect in Call planning, situational handling, understanding, and satisfying the need of the customer. Furthermore survey found that majority of medical representative undergone through class room training of 7 to 15 days and field training for 3 to 5 days only this reinforces the statement that Pharmaceutical Companies, provides extensive and the best training program for their field force.