Importance of Retail Chemist in Pharmaceutical Marketing in India
So availability of the prescribed drug at retail level is a crucial factor for the company, So that prescription of the doctor should not get bounced or dishonoured or substituted by the Chemist for long-term.
Beside this Chemist is a good source of market information related to prescription of our product and competitor’s product, competitor’s move, stock position analysis etc. This information is necessary to define certain strategies at Chemist levels.
Chemist that has a good O.T.C. (Over The Counter ) product sale can help the company’s product portfolio to increase the sale for O.T.C. As well as the prescription based but with O.T.C. profile.
Now a day many Chemists realized the need of social responsibility as-to give a quality service to educate the patient in the form of consulting him related to dosage schedule, precautions to avoid side effects etc.