Structure of Pharmaceutical Marketing in India – A Case Study
But in order to do that effectively, trusted and fully disclosed sources of content need to be available, and finally, the government is concerned that DTC marketing specifically television advertising gives unrealistic expectations of what a drug can do and how it can be used.
Regulations, such as the Fair Balance Act, have sought to punish institutions that place more emphasis on a product’s benefits than its risks, but many dollars must be spent on post-marketing surveillance in order to keep the industry regulated.
Q. 1 Develop the plan of action as a remedial measure.
Q. 2 Ethical issues of concern in Direct to Consumer marketing.