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Structure of Pharmaceutical Marketing in India – A Case Study

December 14, 2018 0 Comment

But in order to do that effectively, trusted and fully disclosed sources of content need to be available, and finally, the govern­ment is concerned that DTC marketing specifically television advertising gives unreal­istic expectations of what a drug can do and how it can be used.

Regulations, such as the Fair Balance Act, have sought to punish institutions that place more emphasis on a product’s benefits than its risks, but many dollars must be spent on post-marketing surveillance in order to keep the industry regulated.

Questions:

Q. 1 Develop the plan of action as a remedial measure.

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Q. 2 Ethical issues of concern in Direct to Consumer marketing.

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